The Ultimate Guide to Building a Successful Digital Marketing Career

published on
Jul 2, 2024
4 Min REad
Table of Content

Are you a fresh graduate or young professional looking to build a successful Digital Marketing career? You're in the right place! With the increasing demand for digital marketing professionals in India, there has never been a better time to explore this field.

In this guide, we will explore different job roles available in this industry, job potential and salaries, career paths and specialisations within the field, and the industry's overall growth potential. So let’s dive in!

What is Digital Marketing?

Digital marketing is the promotion of products and services using digital channels such as search engines, social media, email, mobile apps, and websites. It's an essential aspect of modern-day business that helps companies connect with their target audience and grow their brand.

Exploring Different Roles in Digital Marketing

Digital marketing encompasses a multitude of roles that require varying skill sets. To pursue a career in digital marketing, you would ideally need to have a background in digital marketing, communications, business, or advertising. However, having knowledge of social media platforms and a flair for creativity can help you build an exciting career in this field.

Some popular job roles in digital marketing include SEO analyst, content strategist, social media manager, PPC specialist, and email marketing specialist. Other vital job roles include digital marketing manager, e-commerce manager, web analyst, and CRM manager.

 Skills required for digital marketing roles

Job Roles

Skills Required

SEO Analyst

On-page Optimisation

Content Strategist

Content Creation

Social Media Manager

Social Media Strategy

PPC Specialist

Paid Advertising Campaigns

Email Marketing Specialist

Email Campaigns

Education and Certifications

To start a career in digital marketing, you don't necessarily need any specific degrees or certifications. However, having a degree in marketing, communications, or business administration can give you an edge over other candidates.

Many institutes in India offer digital marketing courses and programmes that can provide you with the necessary skills and knowledge to start your career.

Certification courses are also available to upskill yourself or specialise in a particular area of digital marketing, such as PPC, SEO, or social media marketing. These certification courses are designed to help you master specific digital marketing skills and improve your job prospects.

Job Prospects and Salaries in Digital Marketing

The digital marketing sector is expanding rapidly globally, and this trend is no different in India. With more businesses going online every day, the demand for well-rounded digital marketing professionals is growing.

Current reports show that India has around 500 million internet users, ranking second worldwide. These statistics predict a steady rise in job openings for digital marketing professionals in the near future.

Salaries vary based on experience level and location; entry-level positions typically offer around 2–3 lakhs per annum. Senior-level positions can earn between 8 and 12 lakhs per annum or more, depending on experience level.


Factors influencing salary packages include experience level, location, and skills, to name a few.

Average Salaries Based on Location


Average Salary


₹5,00,000 p.a


₹4,50,000 p.a


₹3,50,000 p.a


₹4,00,000 p.a

Career Paths and Specialisations in Digital Marketing

Digital marketing offers several career paths, including management, creative, and technical roles. The most common career paths include:

  •  Digital Marketing Manager
  • Social Media Manager
  • SEO Specialist
  • PPC Analyst
  • Content Strategist
  • Analytics Manager

 While these are the most common career paths, there are several specialisations within digital marketing that you can consider to develop niche skills.

 Here is a brief list of specialisations along with a short description of each:

  •  Email marketing: Focusing on creating email campaigns for targeted leads
  • Video Production: Creating video advertisements for social media platforms
  • Affiliate Marketing: Collaborating with influencers to promote products or services
  •  Mobile App Marketing: Designing and executing mobile marketing strategies
  •  E-commerce Marketing: Developing strategies for online sales

Upskilling Opportunities and Industry Growth

Upskilling is crucial for building a successful career in digital marketing since the industry is constantly evolving.

Some popular upskilling programmes available for digital marketers include Google Analytics Certification, Facebook Blueprint Certification, and HubSpot Inbound Marketing Certification.

The digital marketing industry is expected to grow exponentially over the coming years. With increased internet penetration and online shopping trends, businesses are investing more in digital marketing strategies. This growth presents many opportunities for aspiring digital marketers to build a successful career.

So, explore your passion for digital marketing, identify your strengths, and equip yourself with the right skills to build a successful career. And remember that WIZR is an excellent platform to find relevant courses and certification programmes that suit your needs.


1. Is digital marketing a competitive field?

Yes, it is highly competitive as more businesses are going digital, leading to a surge in demand for skilled professionals.

 2. Which are the most valued skills by recruiters for digital marketing jobs?

The most sought-after skills include SEO/SEM, content marketing, social media marketing, data analytics, and email marketing, among others.

 3. Which industries offer high salaries for digital marketing jobs?

Industries such as IT/ITES services, e-commerce, advertising agencies, and healthcare providers have been known to offer high salaries for top talents in digital marketing.

 4. Are specialisations necessary in digital marketing?

While it is not mandatory to specialise in any one area of digital marketing, acquiring specialised skills can open up new job opportunities and lead to better compensation packages.

 5.  me build my career as a digital marketer?How can WIZR help

WIZR offers a platform to choose from a range of upskilling programmes and certification courses designed specifically for aspiring professionals in digital marketing. Additionally, we also facilitate financing options for these programmes to make them more accessible.

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