Digital Marketing Salary for Freshers in India

Digital Marketing Salary for Freshers in India: A Complete Guide

published on
Jul 2, 2024
4 Min REad
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In today's fast-paced world, digital marketing has become an integral part of every business strategy. In this guide, we've put together all the information you need about digital marketing salaries in India for freshers. From entry-level salaries to potential career paths, we've got it all covered!

What is Digital Marketing?

Digital marketing is all about promoting businesses or brands through digital channels like social media, search engines, email, and mobile apps. The objective of digital marketing is to create brand awareness and generate leads using online strategies.

Digital Marketing Salary for Freshers 

If you are interested in pursuing a career in digital marketing, it is essential to understand what kind of salary you can expect as a fresher. The average salary for a digital marketer in India ranges between ₹2-5 lakhs per annum. However, this can vary depending on several factors such as location, skills, and company size.

When comparing digital marketing salaries with traditional or social media marketing salaries, the former tends to pay higher due to its growing demand and popularity among businesses. Companies are increasingly investing in digital marketing efforts to expand their reach and improve brand visibility.

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Factors affecting salaries


Location is one of the primary factors affecting salaries in India. For example, metropolitan cities like Mumbai and Delhi offer higher salaries compared to other cities due to their high cost of living and increased demand for skilled professionals. Below is an overview of what you can expect to earn as a fresher based on your location:


Average Entry-Level Salary((₹)


3-6 lakhs p.a


3-5 lakhs p.a


2-5 lakhs p.a


2-3.5 lakhs p.a


2-4 lakhs p.a


2-4 lakhs p.a


1.5-3 lakhs p.a


Skilled professionals with relevant internship experience can command higher salaries than those without any practical experience. For example, if you have knowledge of SEO, PPC, or content marketing, you can expect to earn more than someone who only has theoretical knowledge.


The size of the company you work for also plays a significant role in determining your salary as a fresher in digital marketing. Start-ups with up to 50 employees pay around ₹1.8-4 lakhs per annum to a fresher, while large companies with over 250 employees will pay around ₹3-6 lakhs annually to a fresher.

Job Potential and Career Paths

Freshers can start their careers as content writers, social media executives, or SEO analysts. Depending on their expertise and experience, they can work their way up to become digital marketing managers, digital marketing strategists, or even heads of digital marketing.

Education and Certification Options

Although there's no formal education required to break into the field of digital marketing, having a degree in marketing or communications can make you more desirable to employers.

Additionally, several certification courses can help you gain credibility and demonstrate your expertise.

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Industry Growth and Future Trends

The Indian digital marketing industry is estimated to grow at a CAGR of 33.5% from 2020 to reach ₹2400 crore by 2025. With this growth comes an increase in job opportunities across various industries, such as e-commerce, IT services, BFSI sectors, etc.

To boost your salary prospects, consider upskilling with certification courses and career-focused programmes. WiZR is here to help!

Also read - Importance of Upskilling in Digital Transformation


1. Which sectors offer higher salaries to freshers in digital marketing?

Sectors such as IT, e-commerce, media and entertainment, banking, and finance tend to offer higher salaries to freshers in digital marketing.

2. What are the basic skills required by freshmen in digital marketing?

Freshers should have strong communication skills, creativity, analytical abilities, and knowledge of SEO, SEM, SMM, content writing, copywriting, and analytics.

3. When should I start upskilling to progress in my digital marketing career?

You can start upskilling at any point in your career. However, it's advisable to do it as soon as possible to keep pace with the industry.

4. Can WiZR help me with career guidance?

Yes! WiZR offers financing options for career-focused upskilling programmes and can provide guidance on choosing the right course based on your interests and goals.

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